MGW
Marketing & Brand
Consulting & Fractional Leadership for high-potential fitness & fashion brands.
Services
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Go-to-Market Planning
4-Wall Retail
Customer Experience
Growth Strategy
DTC Marketing
Organizational Design
Business Development
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Brand Positioning
Leading Transformation
Communications & Messaging
Social & Content Marketing
About the Founder
Melissa Gellman Weiss is a Fortune 500 CMO, strategist, and brand builder with two decades of experience scaling consumer businesses across retail, e-commerce, and wellness.
She’s led marketing and commercial growth for Amazon Fashion, J.Crew, and Barry’s—and now consults with founders, operators, and investors to align brand, product, and go-to-market strategy.
Melissa also co-founded The 2% Club, a leadership platform powered by Wellness Growth Ventures, which supports women building the future of health and wellness.
CV
J. CREW
BARRY’S BOOTCAMP
AMAZON FASHION
RE/GEN METHOD
SHOPBOP
THEORY
HELMUT LANG
GIVENCHY