Scaling breakthrough fitness & wellness brands.
Before investing in paid media, building the funnel, or hiring a team, you need to create a brand that means something.
Our team of fitness & wellness industry veterans aligns brand & commercial strategies to scale stand-out companies in a crowded market.
About the Founder.
MGW Marketing & Brand, a New York-based fitness & wellness marketing group, was founded by Fortune 500 brand leader and CMO Melissa Weiss.
With over two decades of experience leading beloved consumer brands, Melissa has held CMO positions at Barry’s and J.Crew and founded a first-to-market fitness brand for women.
She recently co-founded The 2% Club, a leadership platform supporting women leading the future of health and wellness.
Melissa now draws on her experience from the C-Suite to the startup trenches to help fitness & wellness companies bridge the gap between strategy and execution.
Services
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Fractional Leadership
Part-time executive embedded with your team—leading strategy, managing execution, and delivering commercial results.
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Advisor
Strategic counsel for founders and investors navigating critical commercial & brand decisions—from repositioning to fundraising.
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Consulting
Project-based expertise with defined deliverables—from brand positioning to go-to-market strategy—delivering strategies for specific challenges.
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Operating Partner
Hands-on strategic advisor to portfolio companies—board-level guidance on brand and commercial strategy, network introductions, and leadership team building to maximize investment returns.
CV
J. CREW
BARRY’S BOOTCAMP
AMAZON FASHION
RE/GEN METHOD
SHOPBOP
THEORY
GIVENCHY
WELLNESS GROWTH VENTURES, 2% CLUB
