Melissa Gellman Weiss is a brand architect, marketing strategist and business leader.

As part of the Amazon Fashion founding team, she devised the brand strategy that positioned Amazon as a trusted fashion destination for consumers and vendors.

Melissa was the inaugural CMO and board member at Barry's (Bootcamp), where she built a full-stack marketing practice from the ground up. Melissa led the cross-functional effort to scale globally, through studio expansion, brand repositioning, digital transformation, and team building.

At J.Crew, Melissa led omni-channel marketing strategies focused on innovation and profit optimization, driving efficiency through organizational design, omni channl marketing, direct mail, and mobile.

Melissa recently founded RE/GEN Method, a fitness method targeting women’s health and wellness.