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Scaling breakthrough fitness & wellness brands.

Before you invest in paid, build the funnel, or hire the team, you need a brand that means something.

I work with founders & investors to create meaningful brands through positioning, messaging, and customer experience.

My approach aligns brand & commercial strategies to launch and scale stand-out companies in a crowded market segment.

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About the Founder

Melissa Weiss is a Fortune 500 CMO, strategist & brand builder.

She has two decades of experience scaling consumer businesses across retail, e-commerce, and wellness.

Melissa has led marketing and commercial growth for Amazon Fashion, J.Crew, and Barry’s—and now consults with founders, operators, and investors to align brand, product, and go-to-market strategy.

Melissa also co-founded The 2% Club, a leadership platform powered by Wellness Growth Ventures, which supports women building the future of health and wellness.

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Services

Fractional Leadership

Embed with your team as your part-time CMO/CCO—leading strategy, managing execution, and owning commercial results. Executive-level leadership on a flexible basis.

Consulting

Project-based partner solving your most pressing commercial and brand challenges.

Advisory

Strategic counsel for founders navigating critical commercial decisions—from repositioning to fundraising.

Operating Partner

Board-level partner driving value creation in portfolio companies through strategic counsel, operational expertise, and access to networks that accelerate growth.

Let’s Connect

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I look forward to working with you.

-Melissa